“Supporting the community has always been an important part of the Drakes business.
I believe that not only Drakes, but all businesses have a corporate social responsibility to support the community in which they operate.
For 16 years, Drakes have teamed up with a number of suppliers to produce the Drakes Charity Showbag, which goes on sale in our South Australian stores throughout the Royal Adelaide Show week. To date, this initiative has raised in excess of $864 182.00.
In 2014, the showbags sold for $5.99ea with a total retail value of just over $40. Our dedicated team acorss our stores sold 21 000 bags raising an astonishing:
Four major charities – Royal District Nursing Service, Hospital Research Foundation, Flinders Medical Centre Breast Cancer Research and The Phoenix Society, each received a cheque for $21 655.23 at a Morning Tea held at Kooyonga Golf Club on Thursday 14 May 2015.
In total over 560 000 products were generously donated by our supplier partners and packed by the enthusiastic staff at the Phoenix Society. The support from our suppliers is truly humbling as they too believe in the importance in giving back to our community.
We would also like to thank our valued customers for your support of this initiative and look forward to bring you another showbag later this year.
If you are part of a non-for-profit organisation and want to know how you could raise valuable funds for your group visit our Community page for further details.