Drakes Supermarkets are proud to collaborate with iconic South Australian company Vili’s Family Bakery to support Can:Do 4Kids, Townsend House – South Australia’s oldest children’s charity!
Cookies 4Kids is a collaboration of three of South Australia’s oldest community focused organisations, with the objective of raising awareness and much needed funds to support blind and deaf South Aussie kids. Limited edition cookies in the shape of Can:Do 4Kids’ mascot, Penny Piggles, have been custom made by Vili’s Family Bakery and will be sold throughout all Drakes South Australian stores during February to celebrate 145 years of specialist sensory services to children in the state.
The collaboration is not something that has come by chance. “We see ourselves as very much a community organisation,” says Heidi Limareff, Chief Executive of Can:Do Group. “Which is why when we wanted to make this concept a reality, we teamed up with Drakes Supermarkets and Vili’s Family Bakery.”
For Drakes, supporting local charities and being at the heart of the community is a core value of the business. “So many children, young people and families across South Australia have benefited and will continue to benefit from the tremendous work by Can:Do 4Kids. We’re proud to support Cookies 4Kids by stocking piggy cookies in all Drakes Supermarkets in the state.”
And the local community connection doesn’t just end there. The custom Penny Piggles cookie cutter was created by a local fabric steel worker. “My team and I love a challenge. We had a few ideas before we landed at Cookies 4Kids. The craziest was custom-made pig shaped cookies,” said Vilmos Milisits – better known as Vili, founder of Vili’s Family Bakery. “I said, this is crazy – we have to do it!”
It’s estimated that over 15,000 piggy cookies will be produced over the limited promotion period and will raise $20,000 for Can:Do 4Kids support services. Cookies are officially available from Wednesday 6th February in all Drakes Supermarkets stores throughout South Australia for $3 each with proceeds going to Can:Do 4Kids.